Design and marketing can’t be approached in an ad-hock fashion if it’s to be successful. There are tried and tested rules that put you on the right track from the off. Getting it right now will prevent you from fumbling around in the dark.
Check out our articles on a range of design and marketing topics.
Everyone has a website these days, but the burning question is, how many of them actually work and generate enquiries?
It’s important to make that distinction because most of them don’t.
To create a great website, we must first understand why people visit them. They are there for one of four primary reasons.
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Be different and stand out from the crowd.
It’s the message that stays in your customers’ heads after they’ve forgotten everything else.
So what exactly is your USP and can you clearly define it? In simple terms, it’s what you say when someone unexpectedly asks you what you do. It doesn’t have to be a single sentence – it might even take a few paragraphs. Which sounds better?
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Aiming your efforts at prospects most likely to buy from you will save a fortune.
Market Segmentation allows you to reach more of the people who will ultimately buy your product, but targeting specific segments may also reduce the competition you face. Finding your niche is often the key to success for small, medium and even large businesses.
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With a little caution and planning you can be certain you’re spending wisely.
The foundation of all good marketing is testing and measuring. If you start implementing new approaches without a system for measuring the results you’ll never achieve the success you’re capable of.
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Identifying Features and Benefits
Most sales processes follow a similar pattern. There is an identified need for your product or service. If your targeting is correct your prospects already want the product or service you provide and you shouldn’t have to persuade them to buy.
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You can do it yourself…right? Well let’s clear that one up straight away… WRONG!
In this computer age the readily available Microsoft Word, PowerPoint and Publisher, makes everyone a designer. At least that’s what some would have you think. Although it may seem like a great cost saving move for small and even medium size businesses, the implications of embarking on the DIY design route can work against you in real terms.
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Industry News
- Of course, this fake GTA VI ISO download is malware — testers reveal 113GB download is 99.99% empty zeroes, with a tiny virus attached
- New Windows malware lays dormant until a custom command activates it like a sleeper agent
- Android car systems abused by hackers to launch new malware that pulls devices into a hidden proxy network
- Apple’s new Mac mini looks the same, but the M6 inside brings a major performance boost — and a price hike
- Some Mac users think they're installing OpenAI Codex, but it's actually a malware that can steal passwords in seconds
- Amazon security engineer hacks PC accessories with Claude Opus to make them work better — Asus, Insta360 and Elgato products reverse engineered in hours for 'better control', but engineer admits this also 'scares me'
- Even connected car head units are being targeted by hackers now — experts warn in-car systems are at risk of being hijacked into a botnet
- New malware targets Microsoft Teams users by posing as your company's IT helpdesk
- Microsoft's latest move to pay people to use Edge looks desperate — and an odd new Bing app is worrying too
- Canadian SickKids hospital hit again by cyberattacks, more data stolen
- Private equity giant Apollo confirms data breach saw personal info stolen
- Experts warn 2,000 hacked WordPress sites were secretly running a global crime ring
- Experts warn expired credit cards can be brought back from the dead to make contactless payments
- 'Took me months to work this out': Redditor explains how Windows 11 can end up stripping out the GPU driver on your gaming laptop
- No driver, no problem — devs use Claude AI to craft native macOS tool for an 'obscure' Windows-only printer
Outsourcing your IT
- LINX, JPIX go live with London-to-Tokyo low latency connectivity
- Post Office finally signs off Horizon replacement deal after three-month delay
- How can the UK plan rationally for the datacentre future it needs?
- Sovereignty’s next chapter: Why AI makes sovereignty a competitive advantage
- Datacentre planning must be part of broad digital and industrial system
- Digital twins start seeing the forest for the trees
- Will Scottish datacentre ruling nudge spec builds into the open?
- Turn datacentre impact uncertainty into datacentre clarity
- How can the UK plan rationally for its AI datacentre future?
- Planning for datacentres needs evidence, not guesswork
- Natural History Museum’s ‘living laboratory’ logs 11 million environmental records in first year
- Supplier challenge delays Post Office Horizon replacement
- Capita CEO receives scathing rebuttal from employee over botched contract
- MPs demand answers on Fujitsu’s inclusion in lucrative frameworks
- Wireless industrial automation IoT device shipments rise sharply