Design and marketing can’t be approached in an ad-hock fashion if it’s to be successful. There are tried and tested rules that put you on the right track from the off. Getting it right now will prevent you from fumbling around in the dark.
Check out our articles on a range of design and marketing topics.
Everyone has a website these days, but the burning question is, how many of them actually work and generate enquiries?
It’s important to make that distinction because most of them don’t.
To create a great website, we must first understand why people visit them. They are there for one of four primary reasons.
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Be different and stand out from the crowd.
It’s the message that stays in your customers’ heads after they’ve forgotten everything else.
So what exactly is your USP and can you clearly define it? In simple terms, it’s what you say when someone unexpectedly asks you what you do. It doesn’t have to be a single sentence – it might even take a few paragraphs. Which sounds better?
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Aiming your efforts at prospects most likely to buy from you will save a fortune.
Market Segmentation allows you to reach more of the people who will ultimately buy your product, but targeting specific segments may also reduce the competition you face. Finding your niche is often the key to success for small, medium and even large businesses.
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With a little caution and planning you can be certain you’re spending wisely.
The foundation of all good marketing is testing and measuring. If you start implementing new approaches without a system for measuring the results you’ll never achieve the success you’re capable of.
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Identifying Features and Benefits
Most sales processes follow a similar pattern. There is an identified need for your product or service. If your targeting is correct your prospects already want the product or service you provide and you shouldn’t have to persuade them to buy.
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You can do it yourself…right? Well let’s clear that one up straight away… WRONG!
In this computer age the readily available Microsoft Word, PowerPoint and Publisher, makes everyone a designer. At least that’s what some would have you think. Although it may seem like a great cost saving move for small and even medium size businesses, the implications of embarking on the DIY design route can work against you in real terms.
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Industry News
- Google IO 2024 lineup confirmed – 5 new things we’re expecting to see, from Wear OS 5 to Gemini wizardry
- Huge AMD Strix Point leak gives Snapdragon X Elite CPU something to worry about – and Apple’s M4, too
- Quordle today – hints and answers for Friday, April 26 (game #823)
- NYT Strands today — hints, answers and spangram for Friday, April 26 (game #54)
- Qualcomm claims its Snapdragon X Plus is an M3 beater, but is it really?
- Apple is forging a path towards more ethical generative AI - something sorely needed in today's AI-powered world
- iOS 18 could be loaded with AI, as Apple reveals 8 new artificial intelligence models that run on-device
- Mark Zuckerberg just teased 5 Meta Quest 3 alternatives that'll use Horizon OS
- Google is improving the way OneDrive and Microsoft 365 are integrated into Chromebooks - which is great news for students
- Apple’s most useful AI tricks could be keeping your Mac more secure – here’s how
- Independent auditors confirm top VPN doesn't log your data
- Asus ROG Ally gets its most important update yet: a free boost to make games run much faster
- Apple might start developing its own AI chips - here’s what that means for Mac lovers
- Logitech has built an AI sidekick tool that it hopes will help you work smarter, not harder, with ChatGPT
- AMD’s Zen 5 CPUs are ‘imminent’ and another motherboard maker seemingly confirms them as Ryzen 9000 chips
Outsourcing your IT
- More evidence emerges that Post Office executive misled High Court judge
- AI firm saves a million in shift to Pure FlashBlade shared storage
- Post Office boss used husband’s descriptions in 'Orwellian' ploy to downplay Horizon problems
- Questions for IT and cyber leaders from the CSRB Microsoft report
- Five reasons why – and when – cloud storage is the answer
- Fujitsu to cut UK jobs as Post Office scandal fallout hits sales
- Post Office lawyer was a jack of all trades, but failed his own
- Unisys reveals no link to development of controversial Post Office software
- Lords to challenge controversial DWP benefits bank account surveillance powers
- CIO interview: Attiq Qureshi, chief digital information officer, Manchester United
- Post Office Horizon scandal explained: Everything you need to know
- database as a service (DBaaS)
- Post Office boss said subpostmasters had hands in till and blamed technology for missing cash
- Storage technology explained: AI and data storage
- IR35: HMRC rushing to restore CEST source code deleted from Github ‘in error’